Coopetition as a Modern form of Co-operation Between Tourism Enterprises
Coopetition as a Modern form of Co-operation Between Tourism Enterprises

Summary/Abstract: The article discusses the role of coopetition in the development of tourism enterprisesand regions. The aim of the paper is to show the possibility of increasing tourism enterpriseinnovativeness through the coopetition in cluster. This article shows the possibilitiesof utilization of this cooperation form, for example, the Tourist Cluster Initiative of Bielsko-Biala in Poland. The paper presents the results of focus group interviews conductedamong members of this cluster. The results clearly emphasize the effect of synergy, whichmay result in an access to new markets, in cases of cooperation with companies from otherregions. The possibility of creating long lasting cooperation is significantly placed on the listof advantages. Support from different institutions of the sector may give notable effects onthe formation of tourist companies’ cooperation, which gives rise to expansion of tourismproduct in the region. This support is vital, as interactions of tourism companies often leadto many barriers and difficulties. There is a lack of confidence shown by the respondents,with scepticism about the advantages of cooperation. Furthermore, difficulties in findingproper partners suggest the conclusion that there is a great necessity to support companiesin this area.

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