Tensiunile comunicării publicitare: comercial vs. cultural, continuitate vs. inovație, informație vs. persuasiune
Tensions in Advertising Communication: commercial vs. cultural, continuity vs. innovation, information vs. persuasion
Author(s): Romina SurugiuSubject(s): Philosophy, Social Sciences
Published by: Editura Academiei Române
Journal: Revista de filosofie
- Issue Year: LXV/2018
- Issue No: 3
- Page Range: 273-276
- Page Count: 4
- Language: Romanian, Moldavian