The Art of Media Manipulation – The Beauty of an Illusion is in the Mind of Observer Cover Image

Umjetnost medijske manipulacije – ljepota iluzije jest u umu promatrača
The Art of Media Manipulation – The Beauty of an Illusion is in the Mind of Observer

Author(s): Nenad Vertovšek
Subject(s): Philosophy, Media studies, Philosophy of Science, Sociology of Art
Published by: Centar za filozofiju medija i mediološka istraživanja
Keywords: mass media; digitalization; virtual reality; art; illusion; mind; knowledge;

Summary/Abstract: The future of global society is increasingly dependent on the future of global media. In the future digitized reality, the art will reflect the mass media views about the meaning and significance of Beauty in virtual reality. Is virtual and media correcting of society and history at the same time correcting the history of art, even art itself? Virtual and Digital Beauty, born with a help of illusions - using techniques of George Orwell and Huxley's visions – contains more truth than the existing artistic beauty. Modern spectacle from advertising to mediaindustry of beauty and entertainment turn of the art in digital dystopia, which breaks the traditional and rational framework of society, creative expressions and value systems. The beauty and purity of the screen and the virtual images replace the tactile relationships with new redefinition of the concepts of truth and art. Can we really stand seduction in sense of Baudrillard or velvet bars of George Ritzer? New media are not just the addition of old classic ones, and a deeper understanding of media content is needed than ever before. Digitalization will not only mean the transfer of records into an electronic medium, but future technology will dent the words, images and sounds directly into the human brain. Man and his mind will surpass themselves, due to the need to process unimaginable amounts of information. Will the analysis and processing of data be the primary source of information and knowledge, or just juggling those data? Or will it turn into a juggling with the reality itself, where the borders will be –only an illusion?

  • Issue Year: 2/2013
  • Issue No: 3
  • Page Range: 296-308
  • Page Count: 13
  • Language: Croatian