КОМУНИКАЦИИТЕ КАТО ИНСТРУМЕНТ ЗА ОСИГУРЯВАНЕ НА ОБЩЕСТВЕНА СЪПРИЧАСТНОСТ (PUBLIC ENGAGEMENT) В ПРОЦЕСА НА ПОЛИТИКИТЕ
THE PUBLIC ENGAGEMENT AS A KEY ELEMENT IN POLICY MAKING

Summary/Abstract: The article offers an systematic view on the public engagement as a key element in policy making and focuses on a promising approach to policy communications – the еvidence-based policy making. Comparing different methods and techniques for building public engagement, the author proposes a framework to evaluate communication strategies in policy making. Having in mind the general transition from opinion-based to еvidence- based policy making, some lessons for communication strategies are outlined, including for communication strategies for public-private partnerships.

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