Іронічні номінації політиків у сучасній українській блогосфері
Ironic Nominations of Politicians in Modern Ukrainian Blogosphere

Summary/Abstract: The article considers ironic nominations of politicians as the categorizers of the political sphere of intercultural communication in the national language picture of the world. The research material are the Ukrainian popular blogs on such Internet resources as „Ukrainska Pravda”, site.ua, Facebook.Purpose. The purpose of this article is to investigate verbalization means of Ukrainian top-bloggers’ attitude to politicians and to model a scale of ironic evaluation of modern Ukrainian and world-wide political elite within Ukrainian segment of the Internet.Methods. Continuous sampling method, semantic-stylistic analyses, contextual analysis and discourse analyses have been used in this article.Results. Blog as a publicist genre is characterized by factuality, precision in nomination, eventfulness, as well as by subjectivity of author's assessment, expressiveness, desire to be witty and original which causes frequent use of various types of irony. The objects of irony in Ukrainian blogs are most often Ukrainian politicians, far more rarely Russian politicians and leaders of world political elite are involved in ironic elucidation. In analyzed material a wide specter of verbalization means expressing ironic attitude of bloggers to politicians have been revealed: starting from simple ones (antiphrasis, comparison, epithet, special vocabulary: jargon, slang, surzhik, barbarism, occasionalisms) which can be understood within linguistic context of a single blog and ending with complex types of associative irony to decode which it is necessary to have quite extensive background knowledge (different kinds of quotations, game of words, allusions etc). Ironic appellations of politicians are often one of components of the whole blog ironic modality and they are created through combination of several stylistic techniques. The assessment scale has been designed in this article to rate from forgiving derision to harsh disapproval. The objects of negative ironic assessment in all analyzed blogs are politicians of the Russian Federation; ironic evaluation of other Ukrainian and world politicians vary.

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