Wybrane aspekty rozwoju produktów markowych w turystyce wiejskiej
Chosen aspects of the development of branded products in rural tourism

Summary/Abstract: The article presents chosen aspects and phases of creating branded products in rural tourism. Theoretical discussions were enriched with practical solutions regarding the development of branded product of rural tourism. Based on research conducted in 30 communes of Podkarpackie voivodeship, it can be ascertained that despite the developed of organisational structures, in practice the process of development of branded tourist products in Podkarpackie region countryside remains at its initial stage of development. Poor partner relationships between entities involved in development of rural tourism remain a considerable barrier in this sphere.

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