Розвиток маркетингового менеджменту реклами на телебаченні
Development of marketing management of advertising on television
Author(s): Nataliya TsimokhSubject(s): Media studies, Sociology of Culture, Marketing / Advertising
Published by: Національна академія керівних кадрів культури і мистецтв
Keywords: advertising; advertising activity; marketing; marketing strategy; marketing communication; management;
Summary/Abstract: This article is dedicated to the publicity (advertising)-marketing activity on the television and to the issues of the marketing strategy. In the article mentioned above the communicative aspect of the advertising; its role, place in the social-cultural communication system of the modern Ukraine was examined.
Journal: Культура і сучасність
- Issue Year: 2008
- Issue No: 2
- Page Range: 133-138
- Page Count: 6
- Language: Ukrainian