Культура сервісу в сучасному круїзному туризмі
Culture of Service in Modern Cruise Tourism

Summary/Abstract: Cruise tourism is developing extremely rapidly and is one of the most promising and profitable sectors of the economy. Projected foreign companies in 2017 in the world be count over 24 million cruise tourists now travel by sea each year about 15 million people. Based on the above particular importance will be the study of the culture of service in the cruise tourism, which leads to the relevance of the study. The issue of service culture in tourism, especially in the cruise, only a few publications devoted to domestic (the Soviet and post-Soviet) scientists. H. Harbar in his monograph concerns cultural tourist services in domestic tourism Soviet times. Some information on this subject contained in the works T. Dorova, V. Zinchenko, M. Oleksiyko, S. Popovych, V. Fedorchenko. However, a special study on this issue in the national culture was conducted. Therefore, our intention in this article to consider the culture of service in today’s world cruise tourism. Service Area is an area of the economy that has been manufacturing services and services – a use-value with no tangible incarnation. Thus, among the tourist services stand out: services and temporary accommodation, food services, transportation services, entertainment services, recreational services (health) character. In cruise tourism added: services for sanitary nature (laundry, etc.) services intellectual developmental nature (educational games) Service cognitive nature: excursions on board ship and ashore at stops along the route, forwarding services (services in the optional tour), specific services (health, child care, organization and carrying out of weddings, etc.). Taken together, all these services we believe may be covered by the notion of service, and as an indicator of its quality, we propose to define as a culture of service. Depending on the scope of services implementations can speak of a culture of service in tourism, in the case of this article – the culture of service in the cruise tourism. So, during service in the cruise tourism understand the totality of all services provided by tourist during the trip. The culture of service in the cruise tourism understand the quality of movement (transportation), temporary accommodation (accommodation), meals, recreation and entertainment provided to tourists during the river, lake, sea, ocean or mixed forms cruise. Generally, the cruises are telling point that while travelling to different countries, passengers are able to start to get acquainted with the elements of culture that are attending directly on board. It’s not just about the kitchen and drink of the people, which can be visited during the cruise, but also the leisure part. This publication also examined the status and features of cruise tourism nowadays considered the leading companies engaged in cruise tourism, their modus operandi, the basic categories of cruise ships and analyzed a range of services that these campaigns have visitors during the cruise. Determined that the diversity of services resulting from the cruise ship infrastructure capacity and needs of clients. Most companies are its policies so as to provide customers with as many opportunities for leisure and realization of their needs in terms of accommodation and meals on board. The companies that organize cruises, providing the maximum number of services "on board". This is not only required in such cases service food (most of the companies providing such services on the system all-inclusive, which means "all inclusive), but also various proposals for passenger entertainment. It may be pools and SPA-procedures, and gyms, fields and even mini golf, etc. There is often practiced by placing various cultural programs for passengers, such as variety shows, parties, discos and concerts. In addition, over the wishes of the customer can arrange additional services, for example, organize a wedding at sea. Leading companies in the fight for customers inventing ever new service elements, and try to keep a high level to provide not only basic, but any customer needs is through service culture. Relevance it is seen further research to analyze the problems and prospects of cultural services in the context of cruise tourism in Ukraine.

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