Contemporary radio market of commercial stations in Poland Cover Image

Współczesny radiowy rynek stacji komercyjnych w Polsce
Contemporary radio market of commercial stations in Poland

Author(s): Kinga Zdrojewska
Subject(s): Media studies, Theory of Communication
Published by: Oficyna Wydawnicza KA AFM
Keywords: radio; format; listening; profile; locality; commercial broadcasters; network; media group;

Summary/Abstract: On 15th of January 2015 have passed 25 years since the establishment of the fi rst commercial radio station in Poland. This anniversary is a good opportunity to see, how the commercial radio stations work today. What is their condition like? Do they take a part of any media groups? What presents the local radio market today and is it in a good condition? Could religious broadcasters take a part of the commercial radio market? Which radio format is the most attractive for the listeners? Those are the key questions and the answer s can be found in this publication. The article is not a description of the changes during the last 25 years on the commercial radio market in Poland, but it presents the facts today. In article we can found a results of the radio audience in Poland (radio tracks), described major broadcasts, information about music profi les of the stations, as well as an description of the media group in which the radio operate take part – the same name stations provide the same sender (eg. RMF FM RMF Maxxx, RMF Classic).

  • Issue Year: XV/2015
  • Issue No: 1
  • Page Range: 157-166
  • Page Count: 10
  • Language: Polish