Диференціація жанрів телевізійних програм
The genre differentiation of TV programs

Summary/Abstract: The purpose of the article is to consider the reasons that stimulate the creation of the new CRT forms, the revision of traditional genres, becoming of new types of the TV broadcasting. The tasks of the article are to extend an idea about genre aspects and analyse the process of differentiation of genres on modern television. Methodology. The research methodology consists of comparative, historical and logical methods that allow to analyse modern television, the process of evolution of televisional genres, types and formats of broadcasting. The author observes the tendency of the integrated selection of telecasts, creation of new genres became. Scientific Novelty. The scientific novelty of work consists in expansion of ideas about reasons of the appearance of new genres and genre signs on television. The comparative analysis of modern evolution of media genres, types and formats of television shows the tendency of the integrated selection of telecasts and gives the opportunity to realize reasons of the appearance of new genres, basic progress of television trends in a historical aspect. So, the author highlights the process of differentiation of forms and genres of telecasts. Conclusions. The genre features of modern telecasts are analysed. The reasons of the appearance of new genres and genre signs on television are considered. The newest digital technologies diversify the genre palette of the programs and transmissions, and are in the permanent search of efficiency of synthesis of image and word.

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