Fashion Аttitudes in Female Readers’ Letters in Journal "Women’s World" (1886-1914) Cover Image

Однос према моди у писмима читатељки у часопису „Женски свет“ (1886-1914)
Fashion Аttitudes in Female Readers’ Letters in Journal "Women’s World" (1886-1914)

Author(s): Jelena Josipović
Subject(s): Gender Studies, Gender history, Recent History (1900 till today)
Published by: Филолошки факултет, Универзитет у Београду
Keywords: fashion;ideology;аttitudes;women’s journals

Summary/Abstract: Using discourse analysis, this paper examines the female readers’ attitudes towards fashion and clothing which were expressed in their letters published in the journal Women’s world: the organ of Serbian women’s charity associations. The first part of the paper describes the programme and dominant ideology of fashion that was promoted in the journal. That ideology is then compared to opinions and attitudes that are expressed in the letters of female readers. Final analysis observes the connection between fashion and notions of tradition, moral, and emancipation of women

  • Issue Year: 2012
  • Issue No: 2
  • Page Range: 104-118
  • Page Count: 15
  • Language: Serbian