Consumer behavior in the bistro bar market Cover Image

Zachowania konsumentów na rynku barów bistro
Consumer behavior in the bistro bar market

Author(s): Tadeusz Sikora, Paweł Nowicki
Subject(s): Organizational Psychology, Transformation Period (1990 - 2010), Financial Markets
Published by: Instytut Badań Rynku, Konsumpcji i Koniunktur

Summary/Abstract: For a couple of years, one has been able to notice in Poland the growing tendency to have meals outside the home. At present, the consumer uses catering services not only in order to meet the essential nutrition needs, and the services offered cover wider and wider scope as well as the greater and greater group of customers. A good example of that are petrol stations where bistro bars are located. In their article, the authors present the results of surveys on consumers’ behaviour in the market for bistro bars. The surveys were conducted in 2008 in the area of nine provinces by the questionnaire-based method, with the use of the questionnaire developed for the survey needs. The survey on stations was carried out during 2 successive months in order to ensure uniformity of the data among the customers surveyed by the level of knowledge and organisational standard.

  • Issue Year: 2011
  • Issue No: 5
  • Page Range: 41-51
  • Page Count: 11
  • Language: Polish