Языковые Средства Усиления Коммуникативной Эффективности Рекламы
Means of Enhancing Communicative Efficiency of Advertising
Author(s): Olga V. TiskovaSubject(s): Theoretical Linguistics, Communication studies, Marketing / Advertising
Published by: Kültür Ajans Tanıtım ve Organizasyon
Keywords: Communication; Advertising; Advertising Message; Copywriting; Creativity; Norm; Efficiency of Advertising; Principal Figures;
Summary/Abstract: In this article, the problem of defining the criteria of advertising communication effectiveness will be considered, and possible ways and methods of enhancing the communication effectiveness of advertising messages by virtue of linguistic means will also be analyzed.
Journal: Karadeniz Uluslararası Bilimsel Dergi
- Issue Year: 2014
- Issue No: 23
- Page Range: 89-101
- Page Count: 13
- Language: Russian