The internal potential of the sustainable organization
The internal potential of the sustainable organization

Summary/Abstract: The internal potential of an organization reflects its ability to integrate sustainable within the business environment and to compete successfully in a particular industry. Starting from the premise that a competitive managerial strategy can be based and adopted following a proper assessment of the internal potential of the organization, this paper intends to make an integrated and correlative analysis of the four strategic variables that define the internal potential of an organization - the complex of organizational resources, the cultural model, the competitive ability and competitive position.

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