Integruotų marketingo komunikacijų pramogų arenose tyrimas
Research of integrated marketing communication in entertainment arena
Author(s): Margarita IšoraitėSubject(s): Communication studies, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Lietuvos verslo kolegija
Keywords: integrated marketing communication; marketing; marketing communications;
Summary/Abstract: This article analysis the integrated marketing communication. The results obtained during the investigation showed that most respondents online entertainment events. According the respondents best were assessed Siemens arena media. Most of the respondents are visited Siemens arena. Most respondents visit promotes entertainment events in arenas offers, discounts, prices and events. Siemens arena is the preferred by events and price discounts. The ongoing campaigns respondents are informed through the internet and television. According to the respondents is the most memorable Siemens arena advertising. Most of respondents exposed to television advertising and online advertising. Only Siemens arena visitors are confronted with a personal sales and VIP clients to services.
Journal: VADYBA
- Issue Year: 21/2012
- Issue No: 2
- Page Range: 33-39
- Page Count: 7
- Language: Lithuanian