Suhtlusolukordade korraldamine: näide Eestist
Managing communicative situations: An Estonian example

Summary/Abstract: How to explain the existence of totalitarian communities in the light of quite recently condemned hegemonic ideologies (Nazism, communism, Stalinism, religious radicalism)? How, in the globalising world, there emerge informational islands where people live in isolated semiotic realties? How is it possible to manipulate with masses on the basis of denounced reasoning and policies? Why can people be subject to typologically the same regimes that destroyed their physical and semiotic past? These are quests the article approaches, trying to see logic in the management of semiotic realities through communicative situations, specifically in the aspect how different types of objects in the latter are constructed. Metaneeds used at the construction of semiotic realities indicate the value-based structure of macrosignifieds as elementary units in culture cores. The use of macrosignifieds and skilful manipulation with metaneeds make it possible to create novel semiotic species into closed sociocultural systems that are based on unilateral semiotisation of the surroundings and that function by autocommunicative feedback loops. Examples for reasoning come for one of the most elaborated experiments in the creation of New Man and closed semiotic realities from the territory of the previous Soviet Union and the contemporary Putinised Russia.

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