Wybrane zagadnienia benchmarkingu klastrów turystycznych
Selected aspects of the tourist cluster benchmarking
Author(s): Robert GolejSubject(s): Economy, Tourism
Published by: Wydawnictwo Naukowe Uniwersytetu Szczecińskiego
Summary/Abstract: The main issues driving the tourism industry cluster benchmarking result of their specifics. The article is the ability to use benchmarking as a means of improving the activities undertaken in the tourism cluster. This article aims to identify the factors that hinder the use of such a study and propose solutions to alleviate the negative impact of these factors on the result of benchmarking. The content of this article is to identify specific characteristics of the tourism cluster determining the process of benchmarking. In the following, briefly describe the process of benchmarking and set out the requirements that must be met in order for the process of benchmarking obtained useful results. Difficulties in conducting benchmarking tourism clusters due to their specific characteristics. The culmination of this article is to formulate proposals to improve the process of benchmarking in tourist clusters.
Journal: Europa Regionum
- Issue Year: 2015
- Issue No: 24
- Page Range: 63-74
- Page Count: 12
- Language: Polish