АКТУАЛІЗАЦІЯ НАЗВ ЛІТЕР ТА ПОХІДНИХ ВІД НИХ У СУЧАСНІЙ УКРАЇНСЬКІЙ ПУБЛІЦИСТИЦІ
THE ACTUALISATION OF LETTERS NAMES AND THEIR DERIVATIVES IN MODERN UKRAINIAN PUBLICIST STYLE

Summary/Abstract: The article deals with the peculiarities of the functioning of letters names, language units and their derivatives in the publicist style. The functions of the analysed units, the specificity of their lexicalization, semantisation, pragmatics and the modeling of the linguistic game by graphic means are characterized. The actualized meanings, verbal images, occasionalisms, abbreviations and their derivatives are also described.

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