Место туристической рекламы в оптимизации рынкаиндустрии отдыха
The impact of advertising in the process of optimisation of tourist business Znaczenie reklamy w procesie optymalizacji branży turystycznej

Summary/Abstract: This paper explicitly models the effectiveness of advertising in driving consumer purchases in tourism industry. Sources of data allows authors to assess both the short-term and long-term marginal contributions of advertising on sales in the tourism industry.

• Details
• Contents