ТЕРРИТОРИАЛЬНАЯ ИДЕНТИЧНОСТЬ В СОВРЕМЕННОМ ОБЩЕСТВЕ
THE TERRITORIAL IDENTITY IN CONTEMPORARY SOCIETY: A THEORETICAL ANALYSIS

Summary/Abstract: The article deals with analysis of specificities of territorial identities in contemporary society. Globalization processes affect different aspects of social life and problematize territorial identity. Various social actors faced with the necessity of expression their own distinctness and independence in these circumstances. The features of modern society that are of fundamental importance for the formation and functioning of territorial identities are the change in the balance of society and territory, on the one hand, and the change of identification mechanisms themselves, on the other hand. This leads to an increasing necessity of regional images designing. In this connection it is important to distinguish the formation of territorial images to promote sites on the one hand, and to provide a positive self of local inhabitants on the other hand. Mixing of these goals leads to inefficiency of practical action.

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