СТРАТЕГИИ УПРАВЛЕНИЯ РЕПУТАЦИЕЙ В СООБЩЕСТВЕ БЕРНИСАЖНЫХ ХУДОЖНИКОВ
REPUTATION MANAGEMENT AMONG THE ARTISTS ON THE VERNISAGE ART MARKET
Author(s): E.S. BerezinaSubject(s): Social Sciences, Business Economy / Management, Sociology of Culture, Sociology of the arts, business, education, Socio-Economic Research, Sociology of Art
Published by: Издатель Наталья Докучаева
Keywords: Mass Art Market; Vernisage Art Market; Professional Identity; Reputation; Reputation Management; Professional Status; Artist as a Profession;
Summary/Abstract: The article investigates the self-presentations of the artists on the vernisage art market as a mechanism of control over the artistic reputations. The author examines the artists’ strategies for designing and monitoring of their own identity in the eyes of customers in order to persuade them to purchase their works. The analysis of oral autobiographical texts suggests that artists appeal to the authority of official cultural institutions and professional expert communities for confirmation of their status. At the same time the choice of purchasers remains for them the main criterion of success on the mass art market.
Journal: Лабиринт. Журнал социально-гуманитарных исследований
- Issue Year: 2016
- Issue No: 3-4
- Page Range: 12-21
- Page Count: 10
- Language: Russian