Цінова політика як засіб стимуляції споживачів видавничої продукції в Україні 1920-х рр.
Price policy as means of stimulation of consumers of printed production in Ukraine in 1920 s.
Subject(s): Economic history, Economic policy, Marketing / Advertising, Socio-Economic Research
Published by: Переяслав-Хмельницький державний педагогічний університет імені Григорія Сковороди
Keywords: publishing house; printed production; ideology; book; book circulation; book market; literature; consumer; price policy
Summary/Abstract: Subject. Book market in Ukraine in 1920 s.The aim of investigation. In this article author aspires to demonstrate how the authority was arousing reader’s interest in 1920sand how the priorities and character of consumer’s demand were adjusting by the means of price policy.Methodology. We used general scientific, general historical and special scientific methods in the process of investigation.Results. The historical review of book market in Ukraine in 1920s had been done. Priorities of consumers of printed production had beendetermined. We ascertained that state was trying to not allow influence of market to fix prices and had become its regulator.Practical implications. Results of investigation can be applied in the studying process of universities and colleges while tuition ofsubject «organization of consumer protection».Conclusion. Reduction of prices had become consistent policy of party and state. Despite the fact that state dotation wasconcentrated on books for village and social-political literature, the book kept becoming cheaper.
- Issue Year: 1/2014
- Issue No: 23
- Page Range: 233-238
- Page Count: 6
- Language: Ukrainian