Международный франчайзинг: современные тенденции и мировой опыт
International franchizing: current trends and world experience

International franchizing: current trends and world experience

Summary/Abstract: The analysis of experience of introduction of the international franchizing by the countries of the world community and definition ofthe current trends of development of franchizing which are reflected in experience of the USA and the European countries is actual atdevelopment of franchizing in economy of Republic of Belarus.Goal of the article: On the basis of research of experience of development of the international franchizing to define problems andprospects of formation of the franchasing relations in national economy of Republic of Belarus. Subject of study - InternationalFranchising. Research methods. - analysis and synthesis, comparative analysis, historical analysis, system approach.Results of article: On the basis of the result analysis of experience of international franchising, the revealed tendencies and specialaspects of franchising all over the country, we could identify the problems of development of franchising in national economy; thefuture prospective concepts of implementation of franchising into subjects of the Belarusian economy are developed.Sphere of application: development of the strategic directions of development of franchizing in national economy for the purpose ofincrease of competitiveness of Republic of Belarus.Conclusions. 1. The modern market of franchizes is presented by the large American companies and the European companies.Besides, growth of number of franchisers is explained by important changes in legislations of the countries. Also the internationalfranchasing organizations which activity allows to work on system of franchizing even in those countries where the legislationregulates this sphere insufficiently were created.2. The Belarusian companies should consider branch features of development of franchizing that will allow to create and/ordevelop the networks in Belarus and abroad, using franchizing. However, development of franchasing networks, demands furtherdevelopment of the legislation and the right in the field of protection of intellectual property.3. It is necessary to make use of experience of creation of specialized programs of crediting of the businessmen opening businessaccording to the franchize that will allow to create the sufficient level of financial support of businessmen. It is necessary to introduceschemes of work with systems of a frachayzing in the Belarusian banks which are provided to franchisers and the franchisee abroad:consulting of information on the market of commercial concession, the analysis of projects of franchisers and franchisee onexpansion of their franchasing networks, mediation between the franchiser and potential franchisees, legal advice in the sphere ofcommercial concession etc.

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