An Empirical Investigation of Franchisees’ Multi-unit Ownership Strategy
An Empirical Investigation of Franchisees’ Multi-unit Ownership Strategy
Author(s): Hussain Dildar, DA SILVA FILHO Haroldo MonteiroSubject(s): Economy
Published by: Risoprint
Keywords: multi-unit franchising; partner trust; franchisee experience; empirical analysis; Brazil
Summary/Abstract: Extended Abstract
Journal: Marketing From Information to Decision
- Issue Year: 2016
- Issue No: 9
- Page Range: 65-66
- Page Count: 2
- Language: English