Organizations in Bulgaria and the use of Social Media and Networks as a Channel for Communication with Consumers Cover Image

Организациите в България и начина на използване на социалните медии и мрежи като канал за комуникация с потребителите
Organizations in Bulgaria and the use of Social Media and Networks as a Channel for Communication with Consumers

Author(s): Dessislava Dankova
Subject(s): Media studies, Communication studies, Marketing / Advertising, Socio-Economic Research
Published by: Нов български университет
Keywords: Bulgaria; companies; social media;

Summary/Abstract: In the text of Desislava Dankova is presented her own research on "Organizations in Bulgaria and the use of Social Media and Networks as a Channel for Communication with Consumers" The aim of the studies is to draw a picture corresponding to the reality of how organizations and companies in Bulgaria understand change and develop communication with the audience through social media and networks.

  • Issue Year: 20/2015
  • Issue No: 1
  • Page Range: 214-269
  • Page Count: 56
  • Language: Bulgarian