Training in Art and Creative Entrepreneurship or the Light and Shady Sides of the Path to Making Artworks Into Products and Goods Cover Image
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Обучение по „Арт и креативно предприемачество“, или светлата и тъмната част на пътя по превръщането на произведения на изкуството в продукт и стока
Training in Art and Creative Entrepreneurship or the Light and Shady Sides of the Path to Making Artworks Into Products and Goods

Author(s): Todor Madolev
Subject(s): Social Sciences, Economy, Fine Arts / Performing Arts, Visual Arts, Marketing / Advertising, Socio-Economic Research
Published by: Институт за изследване на изкуствата, Българска академия на науките

Summary/Abstract: Art and Creative Entrepreneurship taught at the University of National and World Economy, Sofia stirs interest despite the feeling of an ‘ice wall’ between artists and economists: unexpected parallels with creativity are drawn, common traits, but also differences... Some of the students will become business and just a few art entrepreneurs, still, conditions are sought to be created for building a new entrepreneurial behaviour in art management, in making creative work a business and a fast-growing industry. Cultural and creative industries are held in respect (rather just on paper) in the EC recommendations, because the impact of the global economic crisis on them is negligible and they have an unrealised economic potential. Still, the approach is bureaucratic, inconsistent with the specifics of creative processes and the individual act of creating artworks. The study seeks to draw to economists and artists’ attention to the fact that there are common paths that could pave the way to a new attitude towards education and its natural relation to arts.

  • Issue Year: 2014
  • Issue No: 9
  • Page Range: 405-414
  • Page Count: 10
  • Language: Bulgarian