Logistyka usług w firmach ubezpieczeniowych i jej znaczenie w kształtowaniu relacji z klientami
Logistics of services in insurance companies and its meaning in the forming of the relations with customers

Summary/Abstract: Insurance companies which are active on Polish insurance market, use varied sales channels to deliver their products to the customers. It assures them reaching to new customers and sale increase. Insurances distribution is an exceptional process in view of specific product which is an insurance. Along with the development of the insurance sector, many forms of insurance sales of products developed. The traditional face-to-face way of sales still dominates. In spite of the appearance of many alternative forms of the contact, it is still the most popular delivery channel of insurances in Poland. The paper presents organisation of insurance logistics process in Poland. In the study indicated also useful criteria of choice about the distribution policy. The essence of the paper is to present the selected delivery channels of insurance services and showing the most common sales channel in Poland.

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