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SATISFACTION AND TRUST IN E-COMMERCE
SATISFACTION AND TRUST IN E-COMMERCE

Author(s): Elvira Nica
Subject(s): Supranational / Global Economy, Management and complex organizations, Marketing / Advertising, ICT Information and Communications Technologies
Published by: Addleton Academic Publishers
Keywords: e-commerce; online consumer; satisfaction; trust; loyalty

Summary/Abstract: Scholarship about interests of online consumers in the purchasing decision, key determinants impacting online consumer contentment, and the link between satisfaction and customer loyalty has increased and consolidated, especially in recent years. The analysis presented in this paper contributes to research on the customer’s online decision making process, elements affecting online customer satisfaction, and the effect of satisfaction on loyalty in the context of e-commerce.

  • Issue Year: 3/2015
  • Issue No: 1
  • Page Range: 107-112
  • Page Count: 6
  • Language: English