Promocja miejska, promocja krajowa – lekcje brazylijskie
Urban Marketing, National Marketing. A Brazilian case
Author(s): Aleksandra A. WyciskSubject(s): Social Sciences
Published by: Wydawnictwo Uniwersytetu Śląskiego
Keywords: town; marketing; promotion; Brazil; tourism
Summary/Abstract: The paper discusses the following themes: potential of the country and city marketing in Brazil and its practical use, including the Brazilian “icons” and “export” themes; the tension between modernity and cultural heritage with the selectivity of traditional topics exploited for the promotion; analysis of selected examples of the internal and external promotion both national and municipal.
Journal: Pisma Humanistyczne
- Issue Year: 2013
- Issue No: X
- Page Range: 173-187
- Page Count: 15
- Language: Polish