THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES Cover Image

THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES
THE SOCIAL MEDIA IMPACT ON SMALL AND MEDIUM SIZED BUSINESSES

Author(s): Mihai Alexandru Constantin Logofătu
Subject(s): Economy
Published by: Editura Universitaria Craiova
Keywords: customer interaction; collaboration; sharing; acting social; customer engagement; social media; business opportunities,

Summary/Abstract: This paper aims to be a short introduction to social media and discusses on few ways in which small and medium sized businesses in Romania can take advantage of this hot topic. Through the use of social media every company can reach a global audience with less effort, time and money. In a world shaped more and more around social platforms the customer behaviour has completely and forever changed and those leaders and organizations that understand and embrace this new type of communication, collaboration and interaction with customers are going to survive over the next five years.

  • Issue Year: 2012
  • Issue No: 18
  • Page Range: 214-219
  • Page Count: 1
  • Language: English