Folklore Classics: Audio-visual Communication Cover Image
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Фолклорната класика: аудиовизуалната комуникация
Folklore Classics: Audio-visual Communication

Author(s): Georg Kraev
Subject(s): Anthropology
Published by: Институт за етнология и фолклористика с Етнографски музей при БАН

Summary/Abstract: In his essay the author tries to show why the images of Bulgarian National Television have been unable to organize the classic ethno stereotypes of the Bulgarians in the contest of а TV-icon. The main reason marked is the inability of BNT to be а media-mediator, capable of translating images from the semiosphere of classic folklore (verbality) into the language of audiovisuality.

  • Issue Year: XXII/1996
  • Issue No: 5-6
  • Page Range: 24-28
  • Page Count: 5
  • Language: Bulgarian