The Simplification and Degradation of the Means of Communicative Practice due to the Influence of the Media Discourse: the Speech Aspect Cover Image

Упрощение и деградация коммуникативных практик вследствие влияния медийного дискурса: речевой аспект
The Simplification and Degradation of the Means of Communicative Practice due to the Influence of the Media Discourse: the Speech Aspect

Author(s): Anton Fortunatov
Subject(s): Language and Literature Studies
Published by: Česká asociace slavistů
Keywords: influence of medai discourse; speech aspect; simplification; degradation;

Summary/Abstract: The present article is devoted to the research of some aspects of verbal attitudes that appear in the course of mass communication. An investigator of mass-media can recognize the manipulation potential of TV-programmes with the help of intent- and content text analysis. The research of semantic rhythm of some programmes shows that manipulation character of their content is closely linked to the rhythm of the account. The general tendency of communicative attitudes consists in the fact that different kinds of manipulation lead to degradation of these attitudes. It is, above all, the result of the mass media activity.

  • Issue Year: 2008
  • Issue No: 1
  • Page Range: 29-42
  • Page Count: 14
  • Language: Russian