Implementation  of internet technology in marketing communications Cover Image

Имплементација на винтернет технологијата во маркетинг комуникациите
Implementation of internet technology in marketing communications

Author(s): Zlatko Shajnoski
Subject(s): Economy
Published by: Економски институт - Скопје
Keywords: Hierarchy-of-effects; Business models; Internet strategies; Communicational categories; Role of Internet

Summary/Abstract: Internet technology is a global and universal medium. It encompasses several relevant business models, strategies and communicational categories. These assist companies in the marketing communications not only with their employees and shareholders, but as well with their suppliers, other companies, government and non-government institutions, and, of course, with the most important segment in their operations, the ones that purchase and use the products and services they offer – the consumers. Moreover, with the use of Internet in their business activities, the companies acquire access to and communication with international markets and numerous information abour consumers in such markets that are to serve them in the attraction of new clients, thus becoming competitive in global sense.Internet technology has a great contribution to the overall society. It accelerates the economic development, creates new jobs, assists the technological progress, and increases the competitiveness of companies. In addition, it creates a consumption culture in which the purchase and utilization of high-quality products and services become the grounds for the values, satisfaction and goals of the society.

  • Issue Year: 11/2009
  • Issue No: 3
  • Page Range: 213-228
  • Page Count: 16
  • Language: Macedonian