Имидж на туристическата дестинация – същност и инструменти за неговата креация
mage of Tourist Destination – Essence and Tools for its Creation
Author(s): Ilia Hristov Subject(s): Economy
Published by: Стопанска академия »Д. А. Ценов«
Summary/Abstract: The image of whichever tourist place is its summarized description which plays the leading role upon the decision on behalf of potential tourists as of which destination to become aim of their possible journey and stay. What actually represents the image of a tourist place and how it is formed – these are the key questions to which the article tries to offer a relevant answer.
Journal: Народностопански архив
- Issue Year: 2008
- Issue No: 1
- Page Range: 89-101
- Page Count: 13
- Language: Bulgarian