JĘZYKOZNAWCA NA MEDIALNYM POLU BADAWCZYM
A linguist in a media research plot

Summary/Abstract: Depicting the feasible actions of a linguist interested in media research, the author presents two dominant research approaches and the problems related therewith. She hypothetically distinguishes the role of a linguist – hegemonic leader and the role of a linguist – sovereign. The hegemonic approach means a clearly specified research subject, i.e. the media language, a precisely specified scope of analyses and the supremacy of research methods deriving from linguistics. The linguist – sovereign prefers an open approach, considering the appropriately selected achievements of media studies and related disciplines in his/her analyses and interpretations. He/she characterizes in his/her own manner the media vision of the world, the stylistic diversification of media messages, media genres, placing the selected issues in a discourse perspective. The dynamics of research shaped in such manner has resulted in proclaiming a new sub-discipline within linguistics referred to as media linguistics.

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