Реторическата аргументация в рамките на ПР дискурса
Rhetorical Argumentation in PR Discourse
Author(s): Kremena GeorgievaSubject(s): Psychology
Published by: Институт за изследване на населението и човека - Българска академия на науките
Keywords: rhetoric; persuasive communication; rhetorical argumentation; PR; communicational campaign; PR techniques;
Summary/Abstract: The following scientific text, accepts rhetorical argumentation being essential for PR discourse. Communicational campaigns are build up by different PR techniques in each and every of which there is an independently developed rhetorical argumentation for the realization of which both – rhetorical and dialectical means are used.
Journal: Психологични изследвания
- Issue Year: 15/2012
- Issue No: 2
- Page Range: 239-246
- Page Count: 8
- Language: Bulgarian