MODEL OF MARKETING ASSESSMENT OF STRATEGIC EFFICENCY IN CASE OF ORGARNIZATIONAL CHANGES Cover Image

МОДЕЛЬ МАРКЕТИНГОВОЙ ОЦЕНКИ СТРАТЕГИЧЕСКОЙ ЭФФЕКТИВНОСТИ ОРГАНИЗАЦИОННЫХ ИЗМЕНЕНИЙ
MODEL OF MARKETING ASSESSMENT OF STRATEGIC EFFICENCY IN CASE OF ORGARNIZATIONAL CHANGES

Author(s): L. M. Bozhko
Subject(s): Economy
Published by: Петрозаводский государственный университет
Keywords: organizational changes; marketing approach; assessment of effi ciency of changes; indicator SEOC

Summary/Abstract: Changes in management on the basis of marketing approach assumes employment of marketing assessment aimed at evaluation of changes’ effi ciency. The assessment can be carried out on the operative and strategic levels. For the strategic level of assessment it is offered to use an indicator of strategic effi ciency of organizational changes SEOC. As a result of such application the indicator of the effi ciency assessment will have complex character and will consider characteristic features of strategic management.