DİJİTAL ÇAĞDA GELENEKSEL ZANAATLARIN YAŞATILMASINDA KADIN KOOPERATİFLERİ
WOMEN COOPERATIVES IN PRESERVING TRADITIONAL CRAFTS IN THE DIGITAL AGE

Summary/Abstract: This study aims to examine the digital transformation processes of women cooperatives that sustain traditional crafts. It has been observed that women cooperatives typically operate in areas deemed as "women's work" due to societal gender roles and limited skills in business management. These cooperatives support women who often face challenges in finding markets by engaging in various production activities such as handicrafts, textiles, food, and cosmetics. The study reviews examples and projects that illustrate how women cooperatives preserve and sustain traditional crafts. For instance, a cooperative in Kastamonu promotes traditional stone printing products, while a cooperative in Mersin continues the tradition of needle lace. The impact of digital transformation on women cooperatives and the role of ecommerce platforms in this process are discussed in detail. E-commerce is highlighted as a crucial tool for expanding market reach and enhancing economic sustainability. Additionally, national and international support projects and collaborations with e-commerce platforms are examined to demonstrate how these initiatives contribute to strengthening women cooperatives in the digital realm. The study emphasizes the importance of digital transformation processes and the opportunities e-commerce presents for women cooperatives.

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