Autentyczność obiektów kulturowych krajobrazu Ojcowskiego Parku Narodowego w opiniach turystów
The authenticity of cultural objects in the landscape of the Ojców National Park in the opinions of tourists

Summary/Abstract: Based on an analysis of the value of ratings and the content of reviews, obtained from online opinion aggregators, an assessment was made of the popularity and attractiveness of cultural heritage sites in the Ojców National Park (OPN). The purpose of the study was to identify and assess the scale of the potential relationship between the perception of their authenticity and the reviews issued. Tourists identify a very narrow group of cultural heritage objects with the national park, and in the absence of expert knowledge, they differ in their perception and understanding of their authenticity. It has been shown that the authenticity of cultural objects of the OPN landscape, understood in an existential or constructivist rather than objectivist dimension, is an element that influences the experience of a small percentage of tourists. What is important is direct contact with something unique, unusual, the so-called nimbus of authenticity, and the distribution of evaluations is fundamentally influenced by the process referred to as the sacralization of the view. A marginal issue in the opinions given is the problem of the disappearance of authenticity of heritage objects and the emergence of an adulterated image of space, due to the growing needs of tourism. The evaluation of cultural heritage sites in the studied context of authenticity, more often than in the case of natural heritage sites, is hampered by the fact that a sizable group of opinions and evaluations are concerned only with the issue of tourist organization. The results presented can provide a starting point for discussion, as well as verification of tourist attractions considered leading in the study area, and evaluation of the importance of authenticity in creating a tourist offer on the part of tour operators.

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