Zmiana wizerunku i postrzegania organizacji w opinii użytkowników sieci
Internet users opinion about company’s image building processes

Summary/Abstract: Reputation or the way as the organisation is regarded by its business environment very often are the most important factors which can have a strong impact on its chances to compete with other market’s organisations. In the article there have been shown tools that can be used in order to build or change organisation’s image, examples of reputation and information campaigns which were made in Poland, and results of research which main purpose was to evaluate efficient of those campaigns.

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