Some aspects of direct and online marketing
Some aspects of direct and online marketing

Summary/Abstract: The concept of direct marketing is based upon a system of sales and/or information where the company establishes direct and personal relationship with potential buyers through interactive communication. Abundance of the mass marketing and the switch to fragmented marketing is the key factor that drives the rapid expansion of the direct marketing. The global affirmation of the Internet together with the wide range of possibilities offered by internet services lead to a development of the online, or the electronic, marketing. In essence, online marketing is an upgrade of the traditional direct marketing that enables firms to reduce costs, to establish interactive relationships, to gain competitive advantages and to access marketing information.

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