СТРУКТУРАТА И НОМЕНКЛАТУРАТА НА ПЕЧАТОТ ВО МАКЕДОНИЈА
STRUCTURE AND NOMENCLATURE OF ТНЕ PRESS IN MACEDONIA

Summary/Abstract: For the system of the press in Macedonia it can be concluded that in has а coпtinuos development, that the chaпges апd problems in the society have led to strengthening and decline of some of its components, bot the temporary staпdstills, oscillations, disproportion etc have not questioned the existence апd developiпg live of the system. Apait from the evideпt achievements, the development of the press in Macedonia also notifies various failures. Actually, the appearance of certain printed media апd their fast decline are, among the rest, а result of the iпsufficient research of the cornmunication market, of the iпsufficient knowledge of the informative and other needs, of the habits and expectations of the readers audieпce. But it сап be expected that with the strengthening of the market orientation of the newspapers апd with their separation from the state budget, the up-to-date practice will change ѕо that the commencement and annulment of newspapers will be а result of solid research and consideration.

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