"Клик" преваре
"Click" fraud

Summary/Abstract: In order to profit from the services provided to customers, the owners of Internet sites often rent space on those sites to a number of interested persons or companies for advertising. Rising of manipulation with “Pay-per-Click” advertising threw its abuse as spouted on the Internet. The essence of this manipulation lies in the fact that payments to the owner of the website on whose pages ads are published are calculated according to the number of user visits, which, in fact, were completely artificially generated. Such a fraud is known as the “Click fraud”. The danger that threatens from this type of fraud is great as they may jeopardize the work of many companies whose commercial activities rely on the profits through Internet. Systems for prevention of this type of a fraud are still not sufficiently effective. The number of Internet users in the Republic of Serbia is growing rapidly and it is expected that the number of companies that use Internet to promote their products and services will increase. This type of fraud is a serious threat to the contemporary advertising and because of that fact the author devotes special attention to the effective prevention of this phenomenon in the future.

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