ПОПУЛЯРИЗАЦІЯ СПЕЦІАЛЬНОСТІ «ІНФОРМАЦІЙНА, БІБЛІОТЕЧНА ТА АРХІВНА СПРАВА» У НІМЕЦЬКІЙ ВІКІПЕДІЇ
PROMOTION OF THE SPECIALTY «INFORMATION, LIBRARY AND ARCHIVAL AFFAIRS» IN THE GERMAN WIKIPEDIA

Summary/Abstract: The purpose of the article is to study aspects of the specialty «Information, Library and Archival Affairs» and the importance of its promotion abroad, in particular in the German-speaking environment through the creation of a page on Wikipedia. The methodology of the research to achieve the goal of the article and perform the tasks were used such methods as theoretical analysis and generalization of data from scientific and methodological literature, the method of collecting social information, methods of mathematical statistics. Comparative, typological, retrospective methods were used for full-fledged research and disclosure of the topic. The scientific novelty lies in the expansion of knowledge and popularization of the specialty «Information, library and archival affairs». An information model of the communication process in the Wikipedia system is proposed; the advantages of using information and communication technologies and marketing actions in the popularization of services on the Internet are proved. It is emphasized that the process of creating an article requires some effort and knowledge, but with the help of constant edits and additions of users, the information will remain relevant. Conclusions. Creating an article in German will provide an opportunity to establish international cooperation in the educational environment and promote the specialty «Information, Library and Archival Affairs», which is taught at the Department of Social Communications and Information Activities of the National University «Lviv Polytechnic» in German-speaking countries. The article recommends correcting already written and adding new articles to promote and qualitatively fill Wikipedia, increasing the number of its readers both among the Ukrainian population and abroad. Displaying the communication process using simulations in visual mode shows all the processes and interactions that will take place or are already taking place in the system after the user of the free electronic encyclopedia «Wikipedia» edits one of the articles or wants to make a new one.

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