Перспективні напрями розвитку маркетингу в Україні
Promising avenues for the development of marketing in Ukraine
Author(s): K. H. HubinSubject(s): National Economy, Business Economy / Management, Marketing / Advertising, ICT Information and Communications Technologies, Corruption - Transparency - Anti-Corruption
Published by: Національний юридичний університет імені Ярослава Мудрого
Keywords: marketing; corruption; corruptive quasi-marketing; marketing of virtual digital values; crypto marketing; marketing of digital NFTs; marketing of virtual game assets;
Summary/Abstract: The author suggests a category of corruptive quasi-marketing. The article discloses the content and main components of corruptive quasi-marketing. The author characterizes marketing of virtual digital values and its elements: crypto marketing, marketing of digital non-fungible tokens, marketing of virtual game assets. The article highlights prospects of the development of marketing related to the dynamics of purchasing power of Ukrainians and their socio-psychological transformations.
Journal: Економічна теорія та право
- Issue Year: 4/2021
- Issue No: 47
- Page Range: 96-115
- Page Count: 20
- Language: Ukrainian