Femine metaphor in modern Russian and Ukrainian-languages newspapers (based on the example of Yulya Tymshenko’s media image modelling) Cover Image

Фемининная метафора в языке современных русскои украинскоязычных газет (на примере моделирования медиаобраза Юлии Тимошенко)
Femine metaphor in modern Russian and Ukrainian-languages newspapers (based on the example of Yulya Tymshenko’s media image modelling)

Author(s): Tatiana Kosmeda
Subject(s): Gender Studies, Media studies, Eastern Slavic Languages, Politics and communication
Published by: Polskie Towarzystwo Rusycytyczne
Keywords: newspaper discourse; feminine metaphor; ornamental means; media image; image of a politician;

Summary/Abstract: The newspaper discourse captures the active language processes, consistently reflects the sequence of events which take place in the society, provides the possibilities for modeling the media image of the political leaders, in particular, the woman politician Yuliya Tymoshenko, while demonstrating the ample opportunities in order to create the metaphors, the periphrases, the language games based on the precedence actualization and the anthroponym systems taking into consideration the gender principles — the androcentrism, the sexism and the femininity.

  • Issue Year: 2021
  • Issue No: 176
  • Page Range: 163-186
  • Page Count: 24
  • Language: Russian