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Lingua A. Lingvistică


Issue no.VIII /2009


Publisher:

Accent Publisher

  Address: Teodor Mihali Str, No. 58-60
Cluj-Napoca (400591), Romania
  Phone: 0040264418663
  Fax: 0040264418955
  eMail: secretariat_lingua@lingua.ubbcluj.ro

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 Articles 
    
The paradigm shift - from instruction to learning    
Réalisé et non réalisé dans l’imparfait    
Teaching Adult Learners – Difficulties and Rewards    
Marele dicţionar român-polon ca un “text cultural”    
„Esquemas de rumano. Gramáticica y usos lingüísticos” La importancia del aprendizaje de la morfología en el proceso de adquisición del rumano    
Cross-Cultural Dimensions of Foreign Language Teaching and Assessment    
The StS Project – BUILDING AN E.S.P. CORPUS    
Self Evaluation As a Metacognitive Strategy in the Context of BEC Higher    
Conversation analysis in an oral business communication course    
Completing the incomplete. Intercultural awareness raising and business discourse    
La comunicación publicitaria    
Translated Title: Communication in Advertising
Publication: Lingua A. Linguistics (VIII/2009)
Author Name: Tocalachis, Timea;
Language: Spanish
Subject: Culture and Society
Issue: VIII/2009
Page Range: 103-110
No. of Pages: 8
File size: 78 KB
Download Fee: 1.6 Euro (€)
Summary: La communication publicitaire représente l’une des composantes de la communication, un domaine d’étude très actuel. Notre analyse se propose d’étudier à la fois les différentes composantes du processus de la communication publicitaire, de même que mettre en evidence l’influence du destinataire, du support (le moyen par lequel on transmet l’information) sur le message publicitaire.
Keywords: communication; publicité; modèle; annonce; message; produit
The Role of Language in Branding. The Use of Plain Language as a tool for Branding    
Exploiting Pictures in Motion    
“Babeș-Bolyai” University at the European Universities Debating Championship    
Fifth Corpus Linguisticics Conference    
TBLT 2009 Tasks: Context, Purpose, and Use.    
„Marele Dicţionar Român-Polon”în contextul dezbaterilor de lingvistică integrală    
Dictionar contextual de termeni traductologici – franceză-română    
Mariana Istrate, Numele propriu în textul narativ